About Mike

I have been in the Retail Automotive business for over 30 years.

Starting as a Sales Executive, I have held the positions of Used Car Sales Manager,

General Sales Manager and for 20 years as a Brand Approved

Head of Business in BMW, Audi and Porsche centres.

I have experienced and found solutions to most of the challenges

that you deal with on a daily basis.

This is why I set up Optimum Performance Coaching, in 2016.

Mike Murphy

Retail Automotive

Performance Coach

Lack of time often prevents many highly effective and successful business leaders to achieve their optimum business performance in the required time.

Optimum Performance Coaching's approach is unique. We will work with you to identify the area of opportunity and spend time with your Team to ensure that the opportunity exists and what is required to achieve improved performance.

Uniquely when the plan is agreed Optimum Performance Coaching will work with you to ensure that the plan is implemented; not leave you to it.